


Learn to sell more stuff using science, not guru B.S. Get the newsletter marketers, sales pros, & entrepreneurs are reading every week to make more using buyer psychology.

I'm a former homeless teen, Army Intelligence veteran, husband and father of 3 who lives in Charleston, SC.
I've been building high converting funnels & sales teams for over a decide when I first started my own offer, and got it to over $500K/month.
Since then I've worked with some of the biggest names in the high ticket space like Cole Gordon, Taylor Welch, and Russ Ruffino.
Over the last 10 years, I’ve:
Built & scaled my own offer to over $500K/month
Closed $10M+ in high-ticket sales myself
Spent over $15M+ on paid ads
Led strategy for marketing & sales teams doing over $30M/year
Helped 300+ coaches & creators craft & launch profitable $2K–$10K+ offers
Selling anything is much more about what's going on in the buyer's mind than what's going on in yours.
Most sales & marketing training focuses on funnels, scripts, or tactics, but buyers today are more skeptical than ever.
Without buyer psychology, selling anything feels like running through sand instead of solid ground. You can do it, but why make it harder than it needs to be?
It doesn't matter how many tactics you learn or how much training you take. The massive leap from inconsistent results to predictable success comes from understanding buyer psychology.
It's like being a quarterback who can throw perfectly but can't read the defense; technical skills don't matter if you can't understand what the other side is thinking.
The solution isn't more tactics. It's understanding how buyers think and learning to see the world from their perspective.
That's where real sales & marketing mastery begins, and that's the missing piece that can transform your income & results.